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The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell

Back Bay Books - January 7, 2002

ISBN13 9780316346627
Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

Dan Ariely

HarperCollins - February 19, 2008

ISBN13 9780061353239
Buyology: Truth and Lies About Why We Buy

Buyology: Truth and Lies About Why We Buy

Martin Lindstrom

Doubleday Business - October 21, 2008

ISBN13 9780385523882
Yes!: 50 Scientifically Proven Ways to Be Persuasive

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

Free Press - June 10, 2008

ISBN13 9781416570967
Nudge: Improving Decisions About Health, Wealth, and Happiness

Nudge: Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler, Cass R. Sunstein

Yale University Press - April 8, 2008

ISBN13 9780300122237
Influence: The Psychology of Persuasion (Collins Business Essentials)

Influence: The Psychology of Persuasion (Collins Business Essentials)

Robert B. Cialdini

Collins Business - January 1, 2007

ISBN13 9780061241895
Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)

Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)

Michael Masterson, MaryEllen Tribby

Wiley - October 27, 2008

ISBN13 9780470375020
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

David Meerman Scott

Wiley - November 3, 2008

ISBN13 9780470379288
Don't Go to the Cosmetics Counter Without Me: An Eye-Opening Guide to Brand-Name Cosmetics (Don't Go to the Cosmetics Counter Without Me)

Don't Go to the Cosmetics Counter Without Me: An Eye-Opening Guide to Brand-Name Cosmetics (Don't Go to the Cosmetics Counter Without Me)

Paula Begoun

Beginning Pr - August 20, 1996

ISBN13 9781877988189
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

W. Chan Kim, Renée Mauborgne

Harvard Business School Press - February 3, 2005

ISBN13 9781591396192